.consumer-journey-page{--consumer-navy:#082b3f;--consumer-blue:#075f8e;--consumer-cyan:#09a5ae;--consumer-mint:#52c3c0;--consumer-green:#89bd25;--consumer-ink:#203946;--consumer-muted:#71818a;--consumer-pale:#eef5f6;overflow:hidden;color:var(--consumer-ink);background:#fff}.consumer-journey-page *{box-sizing:border-box}.consumer-journey-page .max-wid{width:min(1180px,calc(100% - 72px));margin:0 auto}.consumer-overview{position:relative;padding:112px 0 80px;background:linear-gradient(135deg,#f7fbfb 0%,#fff 42%,#edf5f6 100%);overflow:hidden}.consumer-overview:before{content:"CONSUMER";position:absolute;top:120px;left:50%;transform:translateX(-50%);font:700 clamp(100px,15vw,230px)/.85 Georgia,"Times New Roman",serif;letter-spacing:-.06em;color:rgba(7,95,142,.035);white-space:nowrap}.consumer-orbit{position:absolute;border:1px solid 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span{font-size:13px;letter-spacing:.06em}.consumer-growth-map{position:relative;padding:32px 34px 0;border-radius:5px;background:rgba(255,255,255,.82);box-shadow:0 28px 70px rgba(18,57,74,.09);backdrop-filter:blur(12px)}.consumer-phase-grid{position:relative;z-index:2;display:grid;grid-template-columns:1fr 1.18fr 1fr;gap:22px}.consumer-phase{position:relative;min-height:220px;padding:26px 28px;background:#fff;box-shadow:0 12px 30px rgba(16,56,73,.07);transition:transform .35s ease,box-shadow .35s ease}.consumer-phase:before{content:"";position:absolute;top:0;left:0;width:100%;height:3px;background:var(--phase-color)}.consumer-phase:hover{transform:translateY(-6px);box-shadow:0 20px 42px rgba(16,56,73,.12)}.phase-start{--phase-color:var(--consumer-cyan);margin-top:74px}.phase-growth{--phase-color:var(--consumer-blue);margin-top:34px}.phase-mature{--phase-color:var(--consumer-green)}.consumer-phase-head{display:flex;align-items:center;gap:16px;margin-bottom:20px}.consumer-phase-head>span{display:grid;place-items:center;width:38px;height:38px;border-radius:50%;color:#fff;background:var(--phase-color);font:700 13px/1 Georgia,"Times New Roman",serif}.consumer-phase-head small{display:block;color:#8a989f;font-size:9px;letter-spacing:.16em}.consumer-phase-head h2{margin:5px 0 0;color:var(--consumer-navy);font-size:23px;font-weight:600}.consumer-phase ul{display:grid;gap:9px;margin:0;padding:0;list-style:none}.consumer-phase li{position:relative;padding-left:14px;color:#60727b;font-size:13px;line-height:1.5}.consumer-phase li:before{content:"";position:absolute;top:.6em;left:0;width:4px;height:4px;border-radius:50%;background:var(--phase-color)}.consumer-phase-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}.consumer-growth-curve{position:relative;height:190px;margin-top:-82px}.consumer-growth-curve svg{position:absolute;inset:0;width:100%;height:100%;overflow:visible}.curve-fill{fill:url(#consumerCurveFill)}.curve-line{fill:none;stroke:#8babb8;stroke-width:2}.curve-node{position:absolute;display:grid;place-items:center;gap:6px;color:#66808b;font-size:10px;letter-spacing:.12em}.curve-node i{display:block;width:12px;height:12px;border:3px solid #fff;border-radius:50%;background:var(--consumer-cyan);box-shadow:0 0 0 1px rgba(9,165,174,.35),0 5px 14px rgba(9,165,174,.24)}.node-start{left:18%;bottom:22px}.node-growth{left:56%;bottom:78px}.node-mature{right:9%;top:8px}.node-growth i{background:var(--consumer-blue)}.node-mature i{background:var(--consumer-green)}
.consumer-lifecycle,.consumer-opportunity,.consumer-cocreation,.consumer-methods{padding:112px 0}.consumer-section-heading{display:grid;grid-template-columns:180px minmax(380px,1fr) minmax(300px,.8fr);gap:34px;align-items:end;margin-bottom:58px}.consumer-section-heading.is-compact{grid-template-columns:180px 1fr}.consumer-section-no strong{display:block;color:var(--consumer-blue);font:700 42px/1 Georgia,"Times New Roman",serif}.consumer-section-no span{display:block;margin-top:12px;color:#87969d;font-size:9px;letter-spacing:.16em}.consumer-section-heading h2{margin:10px 0 0;color:var(--consumer-navy);font-size:clamp(30px,3.2vw,47px);font-weight:400;line-height:1.25;letter-spacing:-.03em}.consumer-section-heading>p{margin:0;color:#71818a;font-size:14px;line-height:2}.consumer-stage-rail{position:relative;display:grid;grid-template-columns:repeat(5,1fr);gap:14px;padding:28px 0 0}.consumer-stage-rail:before{content:"";position:absolute;top:96px;left:7%;right:7%;height:2px;background:linear-gradient(90deg,var(--consumer-cyan),var(--consumer-green),var(--consumer-blue))}.consumer-stage-rail article{--stage-color:var(--consumer-cyan);position:relative;min-height:300px;padding:28px 22px 24px;background:#fff;box-shadow:0 16px 38px rgba(22,57,72,.08);transition:transform .35s ease,box-shadow .35s ease}.consumer-stage-rail article:hover{transform:translateY(-8px);box-shadow:0 23px 46px rgba(22,57,72,.13)}.consumer-stage-rail article>span{color:var(--stage-color);font:700 12px/1 Georgia,"Times New Roman",serif}.consumer-stage-rail .stage-green{--stage-color:var(--consumer-green)}.consumer-stage-rail .stage-navy{--stage-color:var(--consumer-blue)}.stage-icon{position:relative;z-index:2;display:grid;place-items:center;width:58px;height:58px;margin:22px 0 24px;border-radius:18px;color:#fff;background:var(--stage-color);box-shadow:0 10px 25px color-mix(in srgb,var(--stage-color) 25%,transparent)}.stage-icon svg{width:31px;height:31px;fill:none;stroke:currentColor;stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}.consumer-stage-rail h3{min-height:58px;margin:0;color:var(--consumer-navy);font-size:21px;font-weight:600;line-height:1.4}.consumer-stage-rail ul{display:grid;gap:10px;margin:20px 0 0;padding:20px 0 0;border-top:1px solid #edf1f2;list-style:none}.consumer-stage-rail li{position:relative;padding-left:13px;color:#697b84;font-size:12px;line-height:1.65}.consumer-stage-rail li:before{content:"";position:absolute;left:0;top:.7em;width:4px;height:4px;border-radius:50%;background:var(--stage-color)}.consumer-lifecycle-caption{display:flex;align-items:center;justify-content:center;gap:22px;margin-top:42px;color:#657983;font-size:13px;letter-spacing:.08em}.consumer-lifecycle-caption span{width:14%;height:1px;background:linear-gradient(90deg,transparent,#8fb2bc)}.consumer-lifecycle-caption span:last-child{transform:scaleX(-1)}